He even made tip of the day on the Justgiving newsletter!
It was an idea seemingly beautiful in its simplicity. Hijack your friends facebook profiles!
Just get people to post a link to your justgiving page in their status on fb and spread the word.
Kusasi tried it and got another donation (every little helps!) so I thought i'd give it a whirl.
So, last night I asked all friends and members of the Phil Runs London group to put:
My handsome friend phil is running the london marathon for a little charity who it'll really help. Sponsor him at www.justgiving.com/philrunslondonas their status.
Last night four people had done it, though they seemed begrudging about the adjective.
Let's see what happens!